A complete picture of your business
Trayz offers businesses a full view of their operations—boosting efficiency while protecting internal data and user anonymity.
My role focused on shaping the concept, designing mockups, and testing with users to ensure a user-centered experience.
Collaboration with product and engineering was key to refining the UI and UX.
I also co-led the branding and visual language with two other designers, working alongside an external copywriter and a marketing agency to bring the full experience to life.
Deliverables
Team management
UX/UI Design
Design system
Prototyping
Usability Testing
Wireframes
Branding
Microcopy
Marketing
Platform
Desktop
Mobile
Skills
Sketch
Invision
Lucid chart
HotJar
Jira
Year
2019-2020
Meet the users
As part of product development, I interviewed users across the US and Canada. Their feedback helped us identify key pain points and shape three core personas.
These insights revealed what users value most, what they struggle with, and how we could help improve both their daily workflows and profitability.
This research directly informed product decisions and strengthened our ability to deliver real business value.
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Test & Learn
Being remote from our users, we used TryMyUI to run interactive tests with personas that matched our target audience. This allowed us to validate and improve the UX before development even began.
Through collaborative brainstorming and continuous iteration, we tackled major usability challenges—resulting in a product that’s intuitive, valuable, and truly user-centered.
Insights engine - The heart of the system
The Insights Tool brings together business data—pricing, menus, sales, and employee performance—to deliver real-time alerts and tailored recommendations that drive revenue.
Our key goal was to save time for busy bar and restaurant managers by surfacing insights they couldn’t easily access before. We focused on clear, digestible displays that made decision-making faster and more effective.
Track a change in revenue for the target bar or BLU
Understand the cause and reason for the change
Compare BLU behavior and find the difference
Offering a potential reason or a root cause
Call to action
Refining the Insights Experience
User testing revealed that the insights weren’t prominent enough—despite being a core feature meant to drive impact and efficiency.
In the latest release, we improved the placement, behavior, and usability of the tool, making it more visible, actionable, and aligned with users’ workflows. The result: a smarter, more valuable experience that better supports daily decisions.
V1
V1
V2
V3
BLU & banchmark
To build trust and transparency, we introduced benchmarking, allowing managers to compare their performance with similar venues nearby. This helps them understand if growth is part of a wider trend or unique to their business.
We also created pre-filled user profiles to simplify onboarding and give users instant insights into their performance and standing from day one.
